In collaboration with the Product Marketing Manager and Copywriter, the objective was to develop a Creative Project Framework (CPF) that explored concepts for the brochure cover, followed by the design and production of the complete brochure for the new NexION 1100 ICP-MS.
   
As the instrument's primary visual differentiator within its product line was its distinctive light blue circular element, I made the strategic decision to emphasize this unique design feature as the brochure's central visual theme, creating a strong and recognizable identity for the product.
 
Adobe Photoshop, Adobe InDesign, Getty Images